Prerequisites (3)
IM500 – Integrated Marketing
Foundation (15)
IM510 – Consumer Behavior, Research & Insights
IM520 – Brand Creation
IM530 – Business Analytics
IM540 – Finance for Marketing Decisions
IM550 – The Marketing EcoSystem
Concentration in Digital Marketing (12)
IM600 – Digital Marketing
IM605 – Social Media Strategies & 战术
IM610 – E-Commerce Marketing
IM615 – Web Analytics
Concentration in Integrated Marketing
IM600 – Digital Marketing
IM630 – Advertising & Promotion
IM635 – Customer Relationship Management
IM640 – Global Marketing
IM645 – New Product Development
Capstone (6)
IM700 – Campaign I: Strategy & Planning
IM705 – Campaign II: Management & Execution